The real estate landscape is changing, and fast.
Today, 36.8% of listings are taking price cuts, inventory is up 33% from just a year ago, and days on market are rising across the board. It’s a clear signal: the ultra-hot, multiple-offer days are behind us—for now.
Sellers are feeling it too. Many are frustrated, emotional, and at times resistant to today’s market conditions. They remember the frenzy, and it’s hard to adjust to a slower pace and tougher competition.
But here’s the real issue: many agents are still using the same listing presentations and strategies they did when homes were selling in 24 hours.
That’s no longer enough.
If you're not adjusting your pricing discussions, marketing plans, and seller expectations, you're setting yourself—and your clients—up for disappointment. The market has changed. It’s time your strategy did too.
